Reason 1 – It effects your finances

Have you ever wondered how much money you will spend on your wardrobe over your lifetime?  Have you ever wondered how much of this is wasted on items that you never wear?  It is estimated that the average working person will spend between $2000 to $5000 a year on clothing related items.

If you think this is more than you would spend, take a few moments to think about the amount of money you spend each year on haircuts, hair products and colour, underwear, socks and hosiery, shoes, bags, shirts, dresses, pants, suits, jackets, jewellery, belts, hats, makeup, nail polish, and the list goes on.

Given the average person starts buying their own clothes from around the age of 20 and will continue to purchase until the age of 75-80, this means that we have 55-60 years of purchases.

Times the amount spent each year by the number of spending years and the average person will spend between $110,000 to $300,000 on clothing items over their lifetime.  That’s quite a lot out of your finances and an incredible amount of money to waste. You would not invest this much money on a house or property without first doing your research.  Why should your image be any different?

Reason 2 – Your image is who you are

Your image represents you, it is your brand.  It is part of your life and is definitely worth investing in.  It is after all something that you carry around with you at all times and cannot be left at home when you are running late.

It projects to the rest of the world who you are and where you come from. It plays an important part in your happiness, confidence and self-esteem.

By taking the time to invest in your image you can learn how to use your body features and strengths to your advantage.  Everyone has aspects about them that make them look great.  You probably know in great detail the parts of you that you don’t like but take a few minutes to think about the parts of you that you do like. Stop concentrating on your negatives and focus on your positives!  You can easily disguise any flaws and highlight your assets with some fantastic image tools and advice.

Reason 3 – Your image impacts on your wellbeing and happiness

While wellbeing is often portrayed and associated with health issues, it is also about being happy and confident with who you are. Feel good on the outside and watch as your happiness on the inside increases.

The clothes you wear have a powerful impact on your emotions.  The right colours and styles make us look and feel amazing.  The wrong colour and styles can leave us feeling very unhappy with ourselves and our bodies as our level of happiness decreases when we are not satisfied with the way we look.  Often we do not realise why the outfit makes us look and feel this way.  Rather than getting depressed and thinking that most clothing styles don’t suit you or worse yet stop bothering about the way you look and feel, take some time to develop your style strategy to suit your lifestyle.

A style strategy will help keep you looking and feeling fantastic, giving you increased confidence and self-esteem. People notice when you are looking great and feeling confident.  Your image projects to them that they can take you seriously and your increased confidence leads to increased happiness and wellbeing.

Reason 4 – It will save you time and money

The more you know about your style, the easier it is to dress. By not knowing what your body proportions, necklines, jacket and skirt lengths you are wasting time and money.  It is estimated 68% of women have clothes in their wardrobe with the price tags still attached.  By developing a style strategy you will create a functional wardrobe that you will wear.  It will allow you to mix and match your clothes to fit your lifestyle.

A functional wardrobe simplifies your life.  It saves you time and stress each morning when you are trying to get yourself and other members of your family ready.  It takes the stress and effort out of shopping as you know what clothing styles and colours suit you.  You don’t get talked into buying something you don’t want by an enthusiastic sales assistant and you won’t waste time trying to decide which clothes look good on you.

What’s your style strategy?

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